# Metzler Brand Manual 1.1 – file for Claude

Status 12 November 2026. This file contains every rule of the Metzler brand manual (print, Office, presentations, trade fair, technical documents). It is built from the same source as the website and PDF.

## How to work with this file

- Use it when you create or check texts, print pieces, Word documents, PowerPoint slides, datasheets or manuals for Metzler.
- Take values (colours, sizes, type sizes) **exactly**. Never estimate or invent: prices, product names and technical data come only from the shop or verified product data.
- German page copy uses the formal “Sie”. English uses British English.
- The website / shop follows the Metzler UI Kit, not this manual.
- If a rule is missing: ask, do not improvise.

## Quick rules

| Topic | Rule |
|---|---|
| Logo | Lockup from the original file; clear space X = ½ M-square height; min. 25 mm / 120 px; 4 versions (red+black, red+white, black, white) |
| Colour | Teal 500 #015253 brand colour; Digital Black #1A171B text; Metzler Red #D42924 only in the logo; approx. 60 % white, 25 % black/graphite, 12 % teal |
| Type | Helvetica Neue house face; Arial in Office; KMR Apparat marketing print only; one family per document; tracking 0 |
| Voice | Formal “Sie”, warm and factual, benefit first; prices 1.490,00 €; units with a space |
| Print | PDF/X-3 or X-4, FOGRA39, 3 mm bleed, ≥ 300 ppi, total ink ≤ 330 % |

## All colours

| Name | HEX | RGB | CMYK (FOGRA39) | Pantone | Use |
|---|---|---|---|---|---|
| Teal 50 | #F2F6F6 | 242, 246, 246 | 2, 0, 0, 4 | — | Tinted surfaces, table rows |
| Teal 100 | #E6EEEE | 230, 238, 238 | 7, 2, 2, 6 | — | Info boxes, highlights |
| Teal 500 | #015253 | 1, 82, 83 | 95, 45, 60, 55 | 3295 C | Brand colour: surfaces, accents, links |
| Teal 600 | #014A4B | 1, 74, 75 | 97, 40, 42, 67 | 3305 C | Second depth next to Teal 500 |
| Teal 700 | #01292A | 1, 41, 42 | 95, 50, 65, 75 | 3308 C | Dark surfaces, back pages |
| Teal 900 | #001D1D | 0, 29, 29 | 100, 55, 55, 90 | Black C | Deepest brand surface, covers |
| Metzler Rot | #D42924 | 212, 41, 36 | 10, 95, 95, 5 | 185 C | Only inside the logo M-square |
| Digital Schwarz | #1A171B | 26, 23, 27 | 70, 70, 60, 85 | Black 6 C | Wordmark, headings, text |
| Teal Mint | #5CDBD3 | 92, 219, 211 | 58, 0, 4, 14 | 3255 C | Accent on dark surfaces |
| Reinweiß | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 | White | Paper, base surface |
| Papierweiß | #F5F6FA | 245, 246, 250 | 2, 1, 0, 2 | — | Calm background surface |
| Graphit 100 | #F0F0F0 | 240, 240, 240 | 0, 0, 0, 6 | Cool Gray 1 C | Divider surfaces, studio backdrop |
| Graphit 300 | #DADADA | 218, 218, 218 | 0, 0, 0, 15 | Cool Gray 2 C | Rules, frames |
| Graphit 500 | #A1A1A1 | 161, 161, 161 | 0, 0, 0, 37 | Cool Gray 7 C | Inactive elements |
| Graphit 600 | #7A7A82 | 122, 122, 130 | 0, 0, 0, 49 | Cool Gray 9 C | Captions, metadata |
| Graphit 700 | #54545C | 84, 84, 92 | 0, 0, 0, 64 | Cool Gray 11 C | Secondary text |
| Graphit 800 | #2E2E36 | 46, 46, 54 | 0, 0, 0, 79 | Black 3 C | Body text |
| Graphit 900 | #1A1A1F | 26, 26, 31 | 0, 0, 0, 88 | Black 6 C | Headings, product names |

---

## 01 Introduction

This manual is the single source for how we look outside the shop: brochures, datasheets, letters, presentations, trade fairs and vehicles. It replaces gut feeling with clear rules so Metzler is recognisable everywhere.

### 1.0 What this manual is for

Every print piece, presentation and letter builds the brand. When everyone works to the same rules, Metzler looks premium and familiar everywhere, no matter who designs.

- **Recognisable** – Same colours, same type, same logo – on every medium.
- **Faster** – Templates and copyable values save review rounds.
- **Safe** – Clear “Do / Don’t” examples prevent costly misprints.

### 1.1 Who it is for

| Team | Typical tasks | Key chapters |
|---|---|---|
| Marketing | Brochure, booklet, campaign, social, trade fair | 04 · 05 · 06 · 07 · 09 · 12 · 13 |
| Sales & B2B | Presentation, offer, dealer material | 03 · 06 · 11 |
| Service & engineering | Manual, datasheet, wiring diagram | 06 · 08 · 14 |
| Office & admin | Letter, e-mail, form, internal documents | 03 · 10 · 11 |
| Agencies & printers | Final artwork, print files, large format | 04 · 05 · 12 · 13 |

### 1.2 How it is built

Each chapter opens with an overview and is split into numbered sections (4.0, 4.1 …). Numbers match on the website and in the PDF, so you can point each other to a rule.

1. **Rule** – One short sentence on what applies.
2. **Example** – Picture or drawing, often with “Do / Don’t”.
3. **Specification** – Exact values to copy: sizes, colours, measurements.
4. **Template** – A ready file to download, where one exists.

### 1.3 Formats

All content is built from one source. That is why website, PDF, Word, PowerPoint and the Claude file always match.

- Brand manual as PDF: `downloads/Metzler-Brand-Manual-EN.pdf`
- Brand manual as Word: `downloads/Metzler-Brand-Manual-EN.docx`
- Overview as PowerPoint: `downloads/Metzler-Brand-Manual-EN.pptx`
- Claude file: `downloads/Metzler-Brand-Manual-EN.md`

### 1.4 Approval and questions

1. Marketing approves everything that goes outside: print pieces, ads, trade fair, vehicles.
2. Letters, e-mails and presentations made from the templates need no approval.
3. Is a rule missing or not fitting? Tell the marketing team. The manual is updated continuously.

---

## 02 Who we are

Metzler is a family business from Reutlingen. Since 2013 we have designed and made letterboxes, intercoms, doorbells and house numbers – with our own engineering and the aim that every entrance suits its home.

### 2.0 Metzler in numbers

- **2013** founded, family business
- **165** employees in Reutlingen
- **2.500** products in the range
- **500+** registered designs
- **2 m** satisfied customers

These numbers come from the shop’s “About us” page. Use them exactly like this and check before each print run that they are still current.

**Specification**

| Item | Value |
|---|---|
| Source | Shop “About us”, as of 01.10.2026 |
| Spelling | “over 2 million satisfied customers” · “family business since 2013” · “over 500 registered designs” |

### 2.1 Our promise

> Draft v1.0 – written from “About us”. Please have it approved by management.

> „An entrance that suits you. Precisely designed and made in Reutlingen.“

The promise is not a slogan on every print piece. It is the yardstick for every text and image: does it fit a premium, personal entrance?

### 2.2 Our values

> Draft v1.0 – please approve.

- **Precisely made** – Own engineering in Reutlingen, over 500 registered designs. We show technology honestly and accurately.
- **Personally designed** – Customers choose colour, engraving and accessories themselves. Every product can become one of a kind.
- **Built to last** – Stainless steel, powder coating and the Metzler guarantee with up to 10 years of protection against rust-through.
- **Close to you** – A family business with advice, hotline and trained partner installers. We are reachable.

### 2.3 What we offer

The shop has these main ranges. Always use these names.

Briefkästen · Sprechanlagen · Türklingeln · Hausnummern · Paketboxen · Mülltonnenboxen · Außenleuchten · Funkklingeln · Briefkastenschilder · Schriftzüge · Hochbeete · Sicherheitstechnik

- Letterboxes (e.g. Siebert)
- Intercoms (e.g. SDM10 on a stand)
- Parcel boxes (e.g. Avalon on a stand)
- Doorbells (with name plates)
- House numbers (e.g. with street name)
- Bin stores (e.g. wood look)

### 2.4 Awards

Awards may only be mentioned with the exact wording, the year and the original seal.

| Award | Exact wording | Applies to |
|---|---|---|
| Red Dot 2026 | “Red Dot Winner 2026”, category Product Design | XDM10 |
| ntv / DISQ | “Germany’s most popular letterbox supplier – for the fourth year in a row” | Letterboxes |
| COMPUTER BILD & Statista | “Top Shop” 2023, 2024, 2025 | Online shop |

**Specification**

| Item | Value |
|---|---|
| Seals | Original files only, never rebuild, recolour or crop |
| “Made in Germany” | Only where the product page says so. Otherwise “Designed in Germany” (XDM10) or “from Reutlingen”. |

---

## 03 Voice & tone

We write warmly and factually, like a good specialist adviser: benefit first, then proof. Short sentences, concrete words, always using the formal “Sie”.

### 3.0 Basic tone

- **Clear** – One thought per sentence. No jargon without explanation.
- **Factual** – Facts instead of superlatives. Numbers only when they are right.
- **Friendly** – Formal “Sie”, helpful, never lecturing or loud.

**Specification**

| Item | Value |
|---|---|
| Address | Always formal “Sie”, also in social media and newsletters |
| Sentence length | Aim for under 20 words |

### 3.1 How we write

1. Benefit first, then proof: “No folding – the slot fits A4 envelopes.”
2. Headlines as short nouns with one explaining sentence below: “Concealed lock”.
3. Concrete instead of general: name material, size, function.
4. Lists with an en dash: “Flexible opening – by fingerprint, RFID or app”.
5. Write actively: “You see who is ringing” instead of “It can be seen”.

### 3.2 Before – after

- ✕ Our innovative premium intercoms offer you an unparalleled first-class experience!
  ✓ With the app you can always see who is at the door.
  (Concrete benefit instead of empty superlatives.)
- ✕ Installation is carried out using the existing cable infrastructure.
  ✓ You simply keep using your existing 2-wire doorbell cable – no new cables.
  (Active, addressing the reader, with a benefit.)
- ✕ GREAT OFFER!!! Grab it now!
  ✓ 15 % off security technology – valid from 01.10. to 31.10.2026.
  (Calm, precise, with a period.)

### 3.3 Words

Use: hochwertig, massiv, witterungsbeständig, rostfrei, pulverbeschichtet, individuell, personalisiert, Unikat, Eingangsbereich, Zuhause

Avoid: revolutionär, einzigartig (ohne Beleg), Weltneuheit, unschlagbar, günstig / billig, Premium (als Füllwort), Kunde (nur männlich), Smart Home (ohne Funktion)

### 3.4 Numbers, prices, units

| What | Do | Don’t |
|---|---|---|
| Price | 1.490,00 € | 1490 EUR · € 1.490,- |
| Price from | from 699,00 € | only 699 €! |
| Dimensions | 37 × 37 × 10,5 cm | 37x37x10,5cm |
| Percent | 15 % | 15% |
| Date | 12.11.2026 | 12.11.26 · 2026-11-12 |
| Time | 09:00–16:00 Uhr | 9-16h |
| Phone | +49 (0) 7121 / 317 7310 | 07121-3177310 |

**Specification**

| Item | Value |
|---|---|
| Prices | Only take from the shop; “UVP” and “ab” exactly as in the shop; price note on the last page |
| Non-breaking space | Between number and unit so they never break apart |

### 3.5 Product names

Product names are written exactly as in the shop. Model names are proper names and come last.

- ✕ XDM 10 · Xdm10 · VDM-10
  ✓ XDM10 · VDM10 2.0 · SDM10
  (System names without a space, versions with a space.)
- ✕ Siebert letterbox in anthracite
  ✓ Letterbox Siebert, anthracite
  (Product type first, model name last.)

### 3.6 Claims we check

1. “Made in Germany” only where the product page says so.
2. Guarantee always precisely: “Metzler guarantee: up to 10 years protection against rust-through” – the terms of the guarantee apply.
3. “Pay by invoice” only as the payment page allows.
4. Customer numbers and ratings only with the source date.

### 3.7 English

English texts use British English, friendly and direct (“you”). Sizes and prices keep the German format when the text is for the German market.

---

## 04 Logo

The logo is our most important sign. It is made of the red M-square and the METZLER wordmark. Neither is ever redrawn, recoloured or changed: always use the original file.

### 4.0 Overview

The full lockup is the main form. Use it wherever there is room. The M-square alone is the short form for very small spaces.

*Figure: Full lockup (left) and brand mark (right)*

**Specification**

| Item | Value |
|---|---|
| Main form | Lockup: M-square + METZLER wordmark, horizontal |
| Short form | M-square alone (favicon, app, stamp, engraving under 25 mm) |
| Source | Original files from the logo pack only |

### 4.1 Construction

The logo sits on a grid where the square is 20 units high. All distances are fixed: 5.2 units between square and wordmark, the wordmark is 93.8 units wide and 12.9 units high.

*Figure: Construction on the unit grid (1 u = 1/20 of the square height)*

**Specification**

| Item | Value |
|---|---|
| M-square | 20 × 20 u |
| Gap square → wordmark | 5,2 u |
| Wordmark width × height | 93,8 × 12,9 u |
| Total width | 119 u (aspect ratio 5.96 : 1) |
| Wordmark vertical | Cap line 3.8 u, baseline 16.7 u |

### 4.2 Clear space

The logo always keeps free space around it. It is called X and equals half the height of the M-square. No text, image edges or other marks go inside this zone.

*Figure: X = ½ of the M-square height, on all four sides*

**Specification**

| Item | Value |
|---|---|
| Clear space | X = 0.5 × M-square height, all sides |
| Brand mark alone | also X = 0.5 × square height |
| Status | Set new in v1.0 |

### 4.3 Minimum size

Below these sizes the wordmark is no longer reliably legible. Use the M-square alone instead.

*Figure: Minimum widths for print and screen*

**Specification**

| Item | Value |
|---|---|
| Lockup print | ≥ 25 mm wide |
| Lockup screen | ≥ 120 px wide |
| M-square print | ≥ 5 mm |
| M-square screen | ≥ 16 px (favicon) |
| Engraving / embossing | Lockup ≥ 25 mm, otherwise M-square |

### 4.4 Colour versions

There are exactly four versions. Red + black is the default. When in doubt, use the single-colour black or white version.

**Specification**

| Item | Value |
|---|---|
| 01 | Red + black: default on white and light surfaces |
| 02 | Red + white: on Teal 500–900, Digital Black and dark photos |
| 03 | White single colour: engraving, embossing, print with one light tone |
| 04 | Black single colour: newspaper, stamp, fax, laser engraving on light |

### 4.5 Backgrounds

The logo needs a calm background with clear contrast. On photos it only sits on a calm, even area.

**Specification**

| Item | Value |
|---|---|
| Allowed | Pure white, paper white, Graphite 100, Teal 500/700/900, Digital Black, calm photo areas |
| Not allowed | Metzler Red, Teal Mint, gradients behind the logo, busy photos |

### 4.6 Placement

The logo sits top left or top right, always aligned to the type area. Its width depends on the format.

*Figure: Logo to scale on A4, A5 and business card*

**Specification**

| Item | Value |
|---|---|
| A4 (210 × 297 mm) | Logo 50 mm wide, margin 20 mm |
| A5 (148 × 210 mm) | Logo 40 mm wide, margin 15 mm |
| Business card (85 × 55 mm) | Logo 30 mm wide, margin 7 mm |
| Status | Set new in v1.0 |

### 4.7 Avoid misuse

These are the most common mistakes. Each of them weakens the brand.

**Specification**

| Item | Value |
|---|---|
| Never | stretch, rotate, recolour, shadow/glow/outline, rearrange, blur, place on busy ground |

### 4.8 Files

Use SVG or PDF for print and Office, PNG for screen only. Always download the current file from here.

Logo files: `assets/logo/metzler-logo-{rot-schwarz|rot-weiss|schwarz|weiss}.svg`, `downloads/logo/*.pdf|png`

---

## 05 Colour

Our colour world is calm: lots of white, clear black, teal as the brand colour. The red belongs to the logo alone. Every colour has fixed values for screen and print. Never pick a colour from a photo.

### 5.0 Core colours

Four colours carry the brand.

| Name | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Teal 500 | #015253 | 1, 82, 83 | 95, 45, 60, 55 | 3295 C |
| Digital Schwarz | #1A171B | 26, 23, 27 | 70, 70, 60, 85 | Black 6 C |
| Reinweiß | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 | White |
| Metzler Rot | #D42924 | 212, 41, 36 | 10, 95, 95, 5 | 185 C |

**Specification**

| Item | Value |
|---|---|
| Brand colour | Teal 500 · #015253 · CMYK 95/45/60/55 · Pantone 3295 C |
| Text | Digital Schwarz · #1A171B · CMYK 70/70/60/85 · Pantone Black 6 C |
| Logo red | Metzler Rot · #D42924 · CMYK 10/95/95/5 · Pantone 185 C |

### 5.1 Teal scale

From light to deep. Light tones for surfaces and tables, dark tones for covers, back pages and large areas.

| Name | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Teal 50 | #F2F6F6 | 242, 246, 246 | 2, 0, 0, 4 | — |
| Teal 100 | #E6EEEE | 230, 238, 238 | 7, 2, 2, 6 | — |
| Teal 500 | #015253 | 1, 82, 83 | 95, 45, 60, 55 | 3295 C |
| Teal 600 | #014A4B | 1, 74, 75 | 97, 40, 42, 67 | 3305 C |
| Teal 700 | #01292A | 1, 41, 42 | 95, 50, 65, 75 | 3308 C |
| Teal 900 | #001D1D | 0, 29, 29 | 100, 55, 55, 90 | Black C |
| Teal Mint | #5CDBD3 | 92, 219, 211 | 58, 0, 4, 14 | 3255 C |

### 5.2 Graphite scale

Greys carry text, rules and surfaces. In print they are pure black (K), so they stay neutral.

| Name | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Papierweiß | #F5F6FA | 245, 246, 250 | 2, 1, 0, 2 | — |
| Graphit 100 | #F0F0F0 | 240, 240, 240 | 0, 0, 0, 6 | Cool Gray 1 C |
| Graphit 300 | #DADADA | 218, 218, 218 | 0, 0, 0, 15 | Cool Gray 2 C |
| Graphit 500 | #A1A1A1 | 161, 161, 161 | 0, 0, 0, 37 | Cool Gray 7 C |
| Graphit 600 | #7A7A82 | 122, 122, 130 | 0, 0, 0, 49 | Cool Gray 9 C |
| Graphit 700 | #54545C | 84, 84, 92 | 0, 0, 0, 64 | Cool Gray 11 C |
| Graphit 800 | #2E2E36 | 46, 46, 54 | 0, 0, 0, 79 | Black 3 C |
| Graphit 900 | #1A1A1F | 26, 26, 31 | 0, 0, 0, 88 | Black 6 C |

### 5.3 Proportions

This much of each colour belongs on a page. White gives calm, teal sets accents, red appears only in the logo.

**Specification**

| Item | Value |
|---|---|
| White / paper white | ≈ 60 % |
| Black / graphite | ≈ 25 % |
| Teal 50–900 | ≈ 12 % |
| Teal Mint | ≤ 3 %, on dark surfaces only |
| Metzler Red | logo only |

### 5.4 Colour pairs

These combinations read well. The number is the WCAG contrast: 4.5 or more for body text, 3 or more for large headings.

**Specification**

| Item | Value |
|---|---|
| Body text | Contrast ≥ 4.5 : 1 |
| Large headings ≥ 18 pt | Contrast ≥ 3 : 1 |

### 5.5 Gradients

Gradients always have a job: depth behind text, legibility on photos or light behind a product. Never as decoration.

### 5.6 Print and Office

| Medium | Colour space | Note |
|---|---|---|
| Offset, digital print | CMYK · FOGRA39 | Total ink ≤ 330 % |
| Spot colour, signage | Pantone C | Pantone value from the table above |
| Powder coating, product | RAL | Values from the RAL list; “colours are a guide” |
| Word, PowerPoint, E-Mail | RGB / HEX | Colours from the template, never chosen freely |

**Specification**

| Item | Value |
|---|---|
| Print PDF | PDF/X-3 oder PDF/X-4 · FOGRA39 · 3 mm Beschnitt |
| Convert CMYK | With Illustrator/InDesign colour management, never by formula |

### 5.7 Avoid misuse

---

## 06 Typography

Our type is factual and precise, like our products. Helvetica Neue is the house typeface. Arial replaces it in Office. KMR Apparat is for marketing print only.

### 6.0 Three typefaces

**Specification**

| Item | Value |
|---|---|
| Helvetica Neue | House face: datasheet, manual, packaging, label, technical print |
| Arial | Office: Word, PowerPoint, Excel, e-mail, systems without Helvetica Neue |
| KMR Apparat | Marketing print only: booklet, brochure, catalogue, trade fair. Never in Office or web |
| Rule | One type family per document |

### 6.1 Weights

Hierarchy comes from size and weight, not from colour or effects. Two weights per document are usually enough: Regular and Bold.

### 6.2 Sizes in print

These sizes apply to A4 documents in InDesign with Helvetica Neue. For A5 use roughly 85 % of each.

**Specification**

| Item | Value |
|---|---|
| Title | Helvetica Neue Bold · 36/40 pt |
| Heading 1 | Helvetica Neue Bold · 20/24 pt |
| Heading 2 | Helvetica Neue Medium · 12/16 pt |
| Body | Helvetica Neue Regular · 9,5/13,5 pt |
| Caption | Helvetica Neue Regular · 7,5/10 pt |
| Label | Helvetica Neue Medium, caps · 7 pt |

### 6.3 Sizes in Word and PowerPoint

In Office always use Arial. The templates already contain these styles. Please use the styles only, never format by hand.

**Specification**

| Item | Value |
|---|---|
| Word · Title | Arial Bold · 24 pt |
| Word · Heading 1 | Arial Bold · 16 pt |
| Word · Heading 2 | Arial Bold · 12 pt |
| Word · Normal | Arial Regular · 10 pt, line spacing 1.3 |
| Word · Footer | Arial Regular · 8 pt |
| PowerPoint · Slide title | Arial Regular · 32 pt |
| PowerPoint · Text | Arial Regular · 18 pt, never below 14 pt |
| PowerPoint · Source, footnote | Arial Regular · 10 pt |

### 6.4 Typesetting rules

1. Left aligned, ragged right. Centred only for titles up to three lines.
2. Tracking always 0. Never spaced out, never tightened.
3. All caps only for short labels up to five words.
4. German quotes „like this“, en dash with spaces – like this.
5. Number and unit with a space: 3 mm, 12 V, 699,00 €.
6. Date: 12.11.2026. Product names exactly as in the shop: XDM10, VDM10 2.0, Siebert.
7. Line length 45–75 characters. Leading about 140 % of the type size.

### 6.5 Avoid misuse

---

## 07 Imagery

Our images show real products on real homes: calm, premium, with natural light. The product is always the hero, never decoration.

### 7.0 Principles

- **Real** – Original products, never rebuilt or altered. Displays show real interfaces.
- **Calm** – One subject, lots of space, clear lines. No clutter in the background.
- **Light** – Soft daylight or evening mood. Stainless steel shines without glare.

### 7.1 Image worlds

Four image worlds cover almost everything. Choose one per page or spread.

- Image: Studio: cut out on Studio Light – overviews, datasheets, range
- Image: Architecture: product on the house, daylight – brochure, cover, trade fair
- Image: Detail: material and function up close – explain benefits
- Image: People: everyday life at the entrance, natural and relaxed

### 7.2 Mood and light

- Image: Evening: lights and displays come alive
- Image: Weather: show robustness, do not dramatise
- Image: Indoor: indoor station dark and precise

### 7.3 Retouching

1. Never alter, distort or redraw devices. Insert screen content only in correct perspective.
2. Always show cut-out devices in full: never crop them, never let them run off the image or page edge.
3. Product colours must be right: anthracite stays anthracite, stainless steel stays stainless steel.
4. Backgrounds may be extended but not replaced when the image should look “real”.
5. Engravings and name plates only with sample names, never real customer addresses.
6. Print: at least 300 ppi at placed size. Web: at most 2000 px wide.

**Specification**

| Item | Value |
|---|---|
| Resolution print | ≥ 300 ppi at 100 % |
| Colour space | Master in RGB (Adobe RGB/sRGB), convert to FOGRA39 only in layout |
| Files | Image requests and AI images: skill “metzler-image” |

### 7.4 Avoid misuse

---

## 08 Icons & graphic elements

Few, calm elements: fine line icons, clear rules and single-colour surfaces. Everything comes from the Metzler UI Kit; nothing is invented.

### 8.0 Icons in print

For print we use the booklet set: single-colour line icons on a 48 grid, stroke 1.5. They are black or Teal 500, never multicoloured. Here is the complete set from the UI Kit (48 icons).

- BKL-01-langlebig-vandalismussicher: Vandal-proof
- BKL-02-massive-frontplatte: Solid front
- BKL-03-manipulationsalarm: Tamper alarm
- BKL-04-tag-nacht: Day and night
- BKL-05-smartphone-app: Smartphone app
- BKL-06-wetterfest: Weatherproof
- BKL-07-mikrofon: Microphone
- BKL-08-vorhandene-leitungen: Existing cables
- BKL-09-beleuchtete-namensschilder: Lit name plates
- BKL-10-flexible-montage: Flexible mounting
- BKL-11-led-status: LED status
- BKL-12-aussenlicht: Outdoor light
- BKL-13-full-hd-kamera: Full HD camera
- BKL-14-sip-fritzfon: FRITZ!Fon
- BKL-15-zutritt-gesicht: Face ID
- BKL-16-zwei-tueroeffner: Two door openers
- BKL-17-nutzerkapazitaet: Many users
- BKL-18-500-einheiten: 500 units
- BKL-19-zutritt-ohne-schluessel: Keyless
- BKL-20-zutritt-fingerabdruck: Fingerprint
- BKL-21-frei-konfigurierbar: Configurable
- BKL-22-1-bis-15-parteien: 1–15 units
- BKL-23-kombinierbar: Combinable
- BKL-24-freistehend-wand: Post or wall
- BKL-25-angebot-pdf: Quote as PDF
- BKL-26-gravierte-namensschilder: Laser engraving
- BKL-27-pulverbeschichtet: Powder coating
- BKL-28-zubehoer-ab-lager: In stock
- BKL-30-klingeltaster-v4a: V4A button
- BKL-31-garantie: 10-year warranty
- BKL-32-umweltfreundlich: Eco-friendly
- BKL-33-aesthetik: Colour choice
- BKL-34-effizienz: Efficiency
- BKL-36-vielseitigkeit: Versatile
- BKL-37-gesundheit-sicherheit: Health
- BKL-38-schnelle-aushaertung: Fast curing
- BKL-39-live-video: Live video
- BKL-40-tueroeffner-steuerung: Door control
- BKL-41-push: Push message
- BKL-42-auto-snapshot: Auto snapshot
- BKL-43-ip-kameras: IP cameras
- BKL-44-kostenlos: No subscription
- BKL-45-faq: FAQ
- BKL-46-fachhandelspartner: Dealers
- BKL-47-technischer-support: Support
- BKL-48-persoenliche-beratung: Consultation
- BKL-49-hotline: Hotline
- BKL-50-e-mail-shop: E-mail and shop

**Specification**

| Item | Value |
|---|---|
| Source | Only icons from the UI Kit (ICONS.md, set “Booklet · Monochrome”). No icon fits? Ask marketing. |
| Size | Print at least 8 mm, in feature lists 10–12 mm |
| Colour | Black or Teal 500, white on dark |

### 8.1 General icons

For Office, presentations, forms and small notes there are the line icons: 24 grid, stroke 1.5, round ends. They work from 4 mm and are black, graphite or Teal 500. The complete set from the UI Kit (95 icons):

- CAT-01-briefkaesten: Letterboxes
- CAT-02-paketboxen: Parcel boxes
- CAT-03-muelltonnenboxen: Bin stores
- CAT-04-sprechanlagen: Intercoms
- CAT-05-sicherheitstechnik: Security
- CAT-06-tuerklingeln: Doorbells
- CAT-07-hausnummern: House numbers
- CAT-08-aussenleuchten: Outdoor lights
- CAT-09-garten: Garden
- FEA-02-kabel-klein: 2-wire small
- FEA-04-schnell-klein: Quick small
- FEA-28-set: Set
- FEA-29-preisvorteil: Price advantage
- FEA-30-gesichtserkennung: Face ID
- FEA-31-touch-display: Touch display
- FEA-32-router: Router
- FEA-33-smartphone: Smartphone app
- FEA-34-zwei-tueroeffner: Two door openers
- FEA-35-kamera: Camera
- FEA-36-nachtsicht: Night vision
- FEA-37-strom: Power
- FEA-38-material: Material
- FEA-39-pc-mac: PC / Mac
- FEA-40-prozessor: Processor
- FEA-41-bildsensor: Image sensor
- FEA-42-wlan: Wi-Fi
- NAV-01-menue: Menu
- NAV-02-suche: Search
- NAV-03-schliessen: Close
- NAV-04-konto: Account
- NAV-05-warenkorb: Cart
- NAV-06-vergleich: Compare
- NAV-07-pfeil-rechts: Arrow right
- NAV-08-pfeil-links: Arrow left
- NAV-09-chevron-links: Chevron left
- NAV-10-chevron-rechts: Chevron right
- NAV-11-chevron-unten: Chevron down
- NAV-12-chevron-oben: Chevron up
- NAV-13-dropdown-dreieck: Dropdown
- NAV-14-passwort-zeigen: Show
- NAV-15-passwort-verbergen: Hide
- NAV-16-teilen: Share
- NAV-17-link-kopieren: Copy link
- NAV-18-liste: List
- NAV-19-zoom: Zoom
- NAV-20-filter: Filter
- NAV-21-minus: Minus
- NAV-22-plus: Plus
- NAV-23-gravur-groesse: Text size
- NAV-24-abspielen: Play
- NAV-25-bearbeiten: Edit
- NAV-26-entfernen: Remove
- NAV-27-aktualisieren: Refresh
- NAV-28-merkzettel: Wishlist
- NAV-29-abmelden: Log out
- NAV-30-konto-angemeldet: Logged in
- NAV-31-rasteransicht: Grid
- NAV-32-startseite: Home
- NAV-33-3d-ansicht: 3D view
- NAV-34-video: Video
- NAV-35-sortieren: Sort
- NAV-36-drucken: Print
- SOC-06-whatsapp: WhatsApp
- SRV-02-e-mail: E-mail
- SRV-08-download: Download
- SRV-10-ueber-uns: About us
- SRV-11-pdf: PDF
- SRV-12-rechnung: Invoice
- SRV-13-servicezeiten: Service hours
- SRV-14-hotline: Hotline
- SRV-15-telefon: Phone
- STA-01-haekchen: Tick
- STA-02-haekchen-kreis: Done
- STA-03-warnung: Warning
- STA-04-info: Info
- STA-10-herkunft-uebersetzt: Translated
- STA-11-herkunft-shop: Origin
- STA-12-cookie: Privacy
- STA-13-fehler: Error
- STA-15-hinzugefuegt: Added
- STA-16-hilfreich: Helpful
- STA-17-bewertung-schreiben: Review
- STA-18-kommentar: Comment
- STA-19-benachrichtigung: Notification
- STA-20-kundenbilder: Customer photos
- TEC-01-abmessungen: Dimensions
- TEC-02-anschluss-2draht: 2-wire
- TEC-03-anschluss-lan: LAN / PoE
- TEC-04-datenblatt: Datasheet
- TEC-05-einstellungen: Settings
- TEC-06-netzwerk: Network
- TEC-07-verzweigung: Branching
- USP-01-qualitaet: Quality
- USP-03-lieferung: Delivery
- USP-04-versanddatum: Ship date
- USP-10-kunden: Trust
- USP-11-auszeichnung: Design

**Specification**

| Item | Value |
|---|---|
| Source | UI Kit, ICONS.md, set “Line icons · Soft Line” |
| Size | 4–6 mm in text and tables, 8 mm as bullets |
| Rule | Never mix with booklet icons in one row |

### 8.2 Two-tone icons

For product descriptions and datasheets there are two-tone icons: black base line, teal accent, 48 grid. The colours are fixed in the file. The complete set (24 icons):

- FEA-01-wiederholen: Retrofit
- FEA-02-kabel: 2-wire
- FEA-03-geprueft: Tested
- FEA-04-schnell: Quick install
- FEA-05-app: App
- FEA-06-smartphone-steuerung: Smartphone
- FEA-07-wetterfest: Weatherproof
- FEA-08-full-hd: Full HD
- FEA-09-blickfeld: Wide view
- FEA-10-nachtsicht: Night vision
- FEA-11-sicherheitsmodul: Security module
- FEA-12-manipulationsalarm: Tamper alarm
- FEA-13-innenstation: Indoor station
- FEA-14-geraeuschunterdrueckung: Microphone
- FEA-16-touch-bedienung: Touch
- FEA-17-kamera: Camera
- FEA-19-material: Material
- FEA-20-tueroeffnung: Door release
- FEA-21-nutzer: Multiple users
- FEA-22-fingerabdruck: Fingerprint
- FEA-23-sicherheit: Security
- FEA-25-modular: Modular
- FEA-26-laermminderung: Noise reduction
- FEA-27-schutzklassen: IK08 / IP65

### 8.3 Topic icons

For larger topic tiles on light ground there are topic icons: base line in black, one accent in teal.

- TOP-01-paket: Delivery time
- TOP-02-montage: Installation
- TOP-03-gravur: Engraving
- TOP-04-firmware: Software
- TOP-05-termin: Support call
- TOP-06-gebaeude: Business
- USP-09-ersatzteilgarantie: Spare parts

### 8.4 Original icons

These icons stay exactly as in the shop: service, rating stars, quote, warranty seal, “Designed in Germany”. Never recolour or redraw (15 icons):

- SRV-01-telefon: Phone
- SRV-03-chat-beratung: Advice
- SRV-04-termin: Appointment
- SRV-05-faq: FAQ
- SRV-06-partner: Partners
- SRV-07-technik-support: Support
- SRV-09-produktberater: Product finder
- STA-05-stern-voll: Star full
- STA-06-stern-halb: Star half
- STA-07-stern-leer: Star empty
- STA-08-verifiziert: Verified
- STA-09-zitat: Quote
- USP-05-garantie: Warranty
- USP-06-kunden: 2m customers
- USP-07-designed-in-germany: Designed in Germany

### 8.5 Rules and surfaces

**Specification**

| Item | Value |
|---|---|
| Rule | 0.5 pt Graphite 300 as divider, 1 pt Digital Black above sections |
| Surface | Single colour: paper white, Teal 50/100 or Teal 900. No patterns, no textures |
| Corners | Square in print. Radii only for photos of devices with round corners |

### 8.6 QR code

There is one standard element: QR code with the short label “More details”. On dark pages white on black. Every code is scanned before printing.

**Specification**

| Item | Value |
|---|---|
| Minimum size | 20 × 20 mm, quiet zone 4 modules all round |
| Target | Always a specific page, never just the home page |

### 8.7 Seals and third-party logos

1. Seals and partner logos only as original files: never rebuild, recolour or crop.
2. At most three seals side by side, same height, spaced half a seal height apart.
3. Seals sit at the edge or bottom, never over the main subject.

All original files from the UI Kit: payment, shipping, countries, seals and awards, social media (37 files).

- PAY-01-paypal.svg: PayPal
- PAY-02-klarna.svg: Klarna
- PAY-03-mastercard.svg: Mastercard
- PAY-04-visa.svg: Visa
- PAY-05-amex.svg: American Express
- PAY-06-apple-pay.svg: Apple Pay
- PAY-07-google-pay.svg: Google Pay
- PAY-08-amazon-pay.svg: Amazon Pay
- PAY-09-sepa.svg: SEPA
- PAY-10-vorkasse.svg: Prepayment
- PAY-11-sofort.svg: Sofort
- PAY-12-dhl.svg: DHL
- PAY-13-dhl-gogreen.svg: DHL GoGreen
- PAY-14-dpd.svg: DPD
- PAY-15-hasenauer-koch.svg: Hasenauer + Koch
- PAY-16-land-deutschland.jpg: Germany
- PAY-17-land-oesterreich.jpg: Austria
- PAY-18-land-europa.jpg: Europe
- PAY-19-land-grossbritannien.jpg: Great Britain
- SIE-01-trusted-shops.png: Trusted Shops
- SIE-02-google.svg: Google
- SIE-03-trustpilot.svg: Trustpilot
- SIE-04-topshop.svg: Top Shop
- SIE-05-red-dot.svg: Red Dot
- SIE-06-german-design-award.svg: German Design Award
- SIE-07-vergleich-org.webp: Vergleich.org
- SIE-08-ntv.webp: ntv
- SIE-09-energielabel-f.svg: Energy label F
- SIE-10-energielabel-g.svg: Energy label G
- SOC-01-facebook.svg: Facebook
- SOC-02-instagram.svg: Instagram
- SOC-03-youtube.svg: YouTube
- SOC-04-pinterest.svg: Pinterest
- SOC-05-x.svg: X
- SOC-07-app-store.svg: App Store
- SOC-08-google-play.svg: Google Play
- USP-08-designed-powered.png: Designed & powered

---

## 09 Layout & grid

A fixed grid makes every page calm and recognisable. We work with few columns, lots of white space and one clear focal point per page.

### 9.0 Principles

1. Grid first, then layout. 2–3 columns are almost always enough.
2. The most important content sits in the top third of the page.
3. A spread is one surface: images may cross the gutter, text never.
4. White space is intended: at least 5 mm between image and text.
5. Same function, same position: page numbers, running heads and logo are identical on every page.

### 9.1 A4 portrait

*Figure: A4 type area: margins 20 mm, bottom 25 mm, 3 columns with 4 mm gutter*

**Specification**

| Item | Value |
|---|---|
| Margins | top 20 · inside/outside 20 · bottom 25 mm |
| Columns | 3 columns, 4 mm gutter (or 6 columns for tables) |
| Baseline grid | 13,5 pt |
| Page number | 8 pt, Graphite 600, bottom outside in the margin |

### 9.2 A5 landscape (booklet)

The 2026 intercom booklet is A5 landscape. It remains the format for product booklets.

*Figure: A5 landscape: margins 12 mm, 4 columns with 4 mm gutter*

**Specification**

| Item | Value |
|---|---|
| Format | 210 × 148 mm, landscape, saddle stitched |
| Margins | 12 mm all round, gutter +3 mm |
| Type | KMR Apparat, body 6 pt Light (as booklet 2026) |

### 9.3 16:9 presentation

*Figure: 16:9 (33.87 × 19.05 cm): margin 1.5 cm, 12 columns, title top left, logo bottom right*

### 9.4 Covers

A cover sells one story: one strong image, one big line, lots of calm. Every cover has the same six zones.

### 9.5 Avoid misuse

---

## 10 Stationery

Our stationery is calm and precise: lots of white, the logo top right, a fine teal rule as signature. All measurements follow DIN 5008 so letters fit window envelopes.

### 10.0 Overview

> Newly designed in v1.0. Register details, bank account and VAT ID are still missing and marked as placeholders.

### 10.1 Letterhead

A4 to DIN 5008, form B. The address field fits DL and C5/6 window envelopes. Fold and punch marks are printed finely.

*Figure: Letterhead A4 with measurements in mm*

**Specification**

| Item | Value |
|---|---|
| Logo | 50 mm wide, top right, 15 mm from top and 20 mm from right edge |
| Address field | left 20 mm, top 45 mm, 85 × 45 mm (17.7 mm for return address and notes) |
| Info block | left 125 mm, top 50 mm, 75 mm wide: contact, phone, e-mail, date |
| Text | left 25 mm, right 20 mm; Arial 10 pt, line spacing 1.3 |
| Marks | Fold marks 105 and 210 mm, punch mark 148.5 mm, 0.25 pt Graphite 500 |
| Footer | from 272 mm, 7 pt, Graphite 700, four columns |

### 10.2 Business card

There are three business cards, all 85 × 55 mm. Each person uses exactly one of them – never both mixed. Personal data goes into the print template; the design always stays the same.

**Specification**

| Item | Value |
|---|---|
| 1 · Monolith front | Teal Depth (Teal 900 → Teal 700); logo red + white 28 mm top left, margin 7 mm; name Helvetica Neue Medium 9 pt white; role 6 pt Teal Mint; contact 6 pt Teal 100 |
| 1 · Monolith back | M-square 24 mm centred as blind deboss; website 6 pt Teal Mint |
| 1 · Monolith material | 600 gsm, soft-touch lamination, edge colour Teal Mint |
| 2 · Gallery white | Both sides white. Front logo red + black 26 mm top left, margin 7 mm; name Helvetica Neue Light 11 pt; role 6 pt Graphite 600; contact right-aligned 6 pt Graphite 700. Back logo 36 mm centred |
| 2 · Gallery white material | Uncoated 700 gsm, letterpress both sides, white edge |
| 3 · Gallery black | Both sides Digital Black matt. Front logo red + white 26 mm; name white Light 11 pt; role 6 pt Graphite 500; contact 6 pt grey. Back logo 36 mm centred in silver hot foil |
| 3 · Gallery black material | Black board 700 gsm, matt, black edge |

### 10.3 Envelope

*Figure: DL 220 × 110 mm with window left*

**Specification**

| Item | Value |
|---|---|
| Formats | DL with window (letters), C4 without window (documents) |
| Logo | 35 mm, top right, margin 10 mm |

### 10.4 E-mail signature

The signature is plain text with a small logo. No images of quotes, no banners, no colours.

**Specification**

| Item | Value |
|---|---|
| Type | Arial 10 pt, Digital Black; name bold |
| Logo | PNG 120 × 20 px (2× resolution), red + black |
| Mandatory | Company, seat, register court, HRB, management (placeholders until approved) |

### 10.5 Templates

- Letter template: `downloads/vorlagen/Metzler-Brief.dotx`

---

## 11 Word & PowerPoint

There are ready templates for Word and PowerPoint with all styles, colours and layouts. Anyone using the template is automatically right – no design knowledge needed.

### 11.0 Templates

- Letter: `downloads/vorlagen/Metzler-Brief.dotx`
- Document: `downloads/vorlagen/Metzler-Dokument.dotx`
- Manual: `downloads/vorlagen/Metzler-Anleitung.dotx`
- Presentation: `downloads/vorlagen/Metzler-Praesentation.potx`

Double-clicking a .dotx or .potx file opens a new, empty document. The template itself stays unchanged.

### 11.1 Word: styles

**Specification**

| Item | Value |
|---|---|
| Word · Title | Arial Bold · 24 pt |
| Word · Heading 1 | Arial Bold · 16 pt |
| Word · Heading 2 | Arial Bold · 12 pt |
| Word · Normal | Arial Regular · 10 pt, line spacing 1.3 |
| Word · Footer | Arial Regular · 8 pt |
| PowerPoint · Slide title | Arial Regular · 32 pt |
| PowerPoint · Text | Arial Regular · 18 pt, never below 14 pt |
| PowerPoint · Source, footnote | Arial Regular · 10 pt |

### 11.2 Word: rules

1. Use styles only: “Title”, “Heading 1–3”, “Normal”, “List”. Never enlarge or colour by hand.
2. Tables with the “Metzler” table style: bold header, fine rules, no colour fills.
3. Images full column width or half width, never floating freely.
4. Emphasis with bold, never with underline, colour or capitals.
5. Send as PDF when the document should not be edited.

### 11.3 PowerPoint: slide layouts

The template has six layouts. A good presentation needs no more.

**Specification**

| Item | Value |
|---|---|
| Format | 16:9, 33.87 × 19.05 cm |
| Type | Arial; title 32 pt regular (same on all slides), text 18 pt, never below 14 pt |
| Colours | Theme colours of the template: Teal 500, Teal 900, Teal Mint, Graphite 700, Teal 100, paper white |

### 11.4 PowerPoint: rules

1. One message per slide. The slide title states it as a full sentence.
2. At most five bullets, at most two levels.
3. Real product photos instead of clipart or stock images.
4. No animations except “Appear”. No transitions.
5. Logo only in the slide master, not added to each slide.

### 11.5 Avoid misuse

---

## 12 Print production

Good print pieces follow a fixed order: type first, then layout, then files. These rules come from the 2026 intercom booklet and apply to every print piece.

### 12.0 Process

1. **Briefing** – Clarify goal, format, run, deadline, printer.
2. **Typeface** – Choose the typeface before designing (12.1).
3. **Layout** – Grid, images, copy as in chapter 09.
4. **Proofing** – Check prices, names, data against shop and knowledge.
5. **Print files** – PDF/X as in 12.3 and printer specs.
6. **Approval** – Marketing approves, then it goes to print.

### 12.1 Typeface first

Before every print piece we ask: “Which typeface should it use?” One family per piece.

| Piece | Recommendation | Why |
|---|---|---|
| Booklet, brochure, catalogue, trade fair, campaign | KMR Apparat | Technical, precise, premium; face of the 2026 booklet |
| Datasheet, manual, price list, label, packaging | Helvetica Neue | Matches the shop 1:1, legible from 6 pt |
| Files partners edit | Montserrat | Free licence (OFL), static OTF only |
| Word, PowerPoint, Windows | Arial | Installed everywhere; never for the printer |

### 12.2 Formats

| Piece | Format | Note |
|---|---|---|
| Flyer | DL 99 × 210 mm or A5 | Roll fold 6 pages or single |
| Product booklet | A5 landscape 210 × 148 mm | Saddle stitch, page count divisible by 4 |
| Brochure, catalogue | A4 210 × 297 mm | Perfect binding from 48 pages |
| Datasheet | A4 | 1–2 pages, chapter 14 |
| Poster | A2 · A1 · A0 | Chapter 13 |

### 12.3 Print files

*Figure: Bleed 3 mm, safety margin 5 mm to trim*

| Job | Usually needed | Note |
|---|---|---|
| Flyer, poster, postcard | Print PDF | Bleed and format per printer |
| Brochure, booklet, catalogue | Print PDF + preview for sign-off | Spreads PDF only for presentations |
| Label, packaging | Print PDF with die line | Die line as spot colour on its own layer |
| Roll-up, banner, fair wall | Print PDF at the printer’s scale | Often 1:10 or 1:4 – ask |
| Web, e-mail, social | RGB-PDF · PNG · JPG | From a copy, never from the print master |

**Specification**

| Item | Value |
|---|---|
| PDF | PDF/X-3 oder PDF/X-4 · Output Intent FOGRA39 (ISO Coated v2) |
| Bleed | 3 mm (Illustrator: export 9 pt) |
| Colour | CMYK, total ink ≤ 330 %; black text 100 K |
| Images | ≥ 300 ppi, no downsampling on export |
| Fonts | Fully embedded |
| Filing | Keep the editable file (.indd/.ai), each round in a new dated folder |

### 12.4 Checklist before printing

- [ ] Prices, product names and technical data checked against shop and knowledge
- [ ] “UVP” / “ab” as in the shop, price note on the last page
- [ ] All QR codes scanned and target checked
- [ ] Umlauts, ligatures and hyphenation checked in the PDF
- [ ] Logo from the logo pack, clear space kept
- [ ] Page numbers, running heads and positions the same on all pages
- [ ] Images ≥ 300 ppi, no RGB images in the print PDF
- [ ] Approval by marketing

---

## 13 Trade fair & outdoor

Large formats are read in passing. So: big logo, one message, one strong image – understood in three seconds.

### 13.0 Principles

- **3 seconds** – At most seven words in the main line.
- **Reading height** – Message between 100 and 200 cm height, nothing important at the bottom.
- **Contrast** – Dark surfaces (Teal 900) with white type work best in halls.

### 13.1 Roll-up

*Figure: Roll-up 85 × 200 cm: three designs on the same zone grid*

- Image: A · Noir
- Image: B · White
- Image: C · Teal

> Mood pictures (AI-generated). The designs above and the sizes in the specification are binding.

**Specification**

| Item | Value |
|---|---|
| Format | 85 × 200 cm visible, + cassette at the bottom per printer (usually 10 cm) |
| Logo | Red + white 50 cm wide, top, margin 10 cm |
| Main line | KMR Apparat Bold, at least 8 cm cap height |
| Bottom free | Lower 30 cm without text (hidden by tables and people) |

### 13.2 Merchandise and vehicle

Wall logo, mug, pen, shirt, polo, business card, notebook, bottle, bag and vehicle follow one line: matt black or anthracite, the logo in red + white, nothing else. Calm, high quality, instantly recognisable.

- Image: Reception, office, textiles, merchandise and vehicle in matt black

> Mood pictures (AI-generated) for orientation. For production always use the original logo file and the sizes in the specification.

**Specification**

| Item | Value |
|---|---|
| Base colour merchandise | Black or anthracite matt; white only where the product requires it (e.g. pen variant) |
| Logo | Red + white on dark, red + black on light; never recoloured; clear space ½ M-square; at least 25 mm |
| Finish | Textiles: embroidery or screen print; mug, bottle, pen: pad print or laser engraving; wall logo: acrylic or metal |
| Base | Vehicle colour white or anthracite |
| Logo | Side: 120 cm wide towards the front; rear: 60 cm |
| Details | Only website and phone, no product lists |
| Film | Cast film, colours to Pantone from the colour table |

### 13.3 Fair wall and poster

1. Fair wall: logo top left or centred above head height (from 220 cm) so it is visible over people.
2. One large product image instead of many small ones. Details belong at the counter or on screens.
3. Poster: the same zones as the cover (9.4), logo bottom right.
4. Plan large formats at final size and check before printing: image resolution refers to the final size.

**Specification**

| Item | Value |
|---|---|
| Large format resolution | Roll-up/wall: 100–150 ppi at final size; poster A1: 200 ppi |
| Scale | Per printer, usually 1:10 or 1:4 |

---

## 14 Product & technical documents

Technical documents must above all be correct and easy to understand. They use Helvetica Neue, a fixed structure and only data from verified sources.

### 14.0 Datasheet

*Figure: Structure of an A4 datasheet*

**Specification**

| Item | Value |
|---|---|
| Type | Helvetica Neue; product name 20 pt bold, text 9 pt, table 8 pt |
| Footer | Status (date), version, note “Subject to technical changes” |

### 14.1 Installation manual

1. **Safety** – Safety notes always first.
2. **Scope of delivery** – All parts with picture and quantity.
3. **Tools** – What you need, as icons.
4. **Steps** – One step = one picture + one sentence, numbered.
5. **Commissioning** – Test, app, troubleshooting.
6. **Service** – Hotline, guarantee, disposal.

### 14.2 Safety notes

**Specification**

| Item | Value |
|---|---|
| Standard | Signal words and structure to ANSI Z535.6 / ISO 3864-2 |
| Design | As the UI Kit alerts: tinted card, icon in a box, coloured title. Danger red #D42924, warning and caution orange #E67E00, notice blue #0070E3, tip green #009951 (not a safety notice, positive tips only) |
| Colours | Status colours only in safety notes, never as design element |

### 14.3 Wiring diagram

Wiring diagrams use fixed wire colours, terminal labels and an info band – made with the “metzler-anschlussschema” skill as PDF and SVG.

1. Every wire has a fixed colour and a label at both ends.
2. Devices as simple rectangles with product name, no photos.
3. An info band at the bottom with cable type, maximum length and date.

### 14.4 Technical data

1. Values only from product data (knowledge/products) or the manufacturer, never estimated.
2. SI units with a space: 12 V DC, 2.4 GHz, IP65, −20 to +60 °C.
3. Tables in two columns: feature left, value right, same order in every datasheet.

---

## 15 Downloads

Here you find every file of this manual. Always download the current version from here instead of passing on old copies.

### 15.0 Brand manual

- Brand manual as PDF: `downloads/Metzler-Brand-Manual-EN.pdf`
- Brand manual as Word: `downloads/Metzler-Brand-Manual-EN.docx`
- Overview as PowerPoint: `downloads/Metzler-Brand-Manual-EN.pptx`
- Claude file: `downloads/Metzler-Brand-Manual-EN.md`

### 15.1 Logo

Logo files: `assets/logo/metzler-logo-{rot-schwarz|rot-weiss|schwarz|weiss}.svg`, `downloads/logo/*.pdf|png`

- Logo pack: `downloads/metzler-logo-paket.zip`

### 15.2 Templates

- Letter: `downloads/vorlagen/Metzler-Brief.dotx`
- Document: `downloads/vorlagen/Metzler-Dokument.dotx`
- Manual: `downloads/vorlagen/Metzler-Anleitung.dotx`
- Presentation: `downloads/vorlagen/Metzler-Praesentation.potx`

### 15.3 Colours

- Colour values: `downloads/metzler-farben.csv`

### 15.4 Typefaces

Typefaces are not distributed here because they are licensed. Helvetica Neue is installed on Macs, Arial on every computer. Get KMR Apparat from marketing, Montserrat free from Google Fonts.

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Questions about the brand? Contact the marketing team.