DE

Brand Manual

02

Who we are

Family business from Reutlingen since 2013: attitude and values.

Contents
  1. 2.0Metzler in numbers
  2. 2.1Our promise
  3. 2.2Our values
  4. 2.3What we offer
  5. 2.4Awards

Metzler is a family business from Reutlingen. Since 2013 we have designed and made letterboxes, intercoms, doorbells and house numbers – with our own engineering and the aim that every entrance suits its home.

2.0

Metzler in numbers

2013founded, family business
165employees in Reutlingen
2.500products in the range
500+registered designs
2 msatisfied customers

These numbers come from the shop’s “About us” page. Use them exactly like this and check before each print run that they are still current.

Specification
Source
Shop “About us”, as of 01.10.2026
Spelling
“over 2 million satisfied customers” · “family business since 2013” · “over 500 registered designs”
2.1

Our promise

Draft v1.0 – written from “About us”. Please have it approved by management.

An entrance that suits you. Precisely designed and made in Reutlingen.

The promise is not a slogan on every print piece. It is the yardstick for every text and image: does it fit a premium, personal entrance?

2.2

Our values

Draft v1.0 – please approve.

01Precisely madeOwn engineering in Reutlingen, over 500 registered designs. We show technology honestly and accurately.
02Personally designedCustomers choose colour, engraving and accessories themselves. Every product can become one of a kind.
03Built to lastStainless steel, powder coating and the Metzler guarantee with up to 10 years of protection against rust-through.
04Close to youA family business with advice, hotline and trained partner installers. We are reachable.
2.3

What we offer

The shop has these main ranges. Always use these names.

  • Briefkästen
  • Sprechanlagen
  • Türklingeln
  • Hausnummern
  • Paketboxen
  • Mülltonnenboxen
  • Außenleuchten
  • Funkklingeln
  • Briefkastenschilder
  • Schriftzüge
  • Hochbeete
  • Sicherheitstechnik
  • Letterboxes
    Letterboxese.g. Siebert
  • Intercoms
    Intercomse.g. SDM10 on a stand
  • Parcel boxes
    Parcel boxese.g. Avalon on a stand
  • Doorbells
    Doorbellswith name plates
  • House numbers
    House numberse.g. with street name
  • Bin stores
    Bin storese.g. wood look
2.4

Awards

Awards may only be mentioned with the exact wording, the year and the original seal.

AwardExact wordingApplies to
Red Dot 2026“Red Dot Winner 2026”, category Product DesignXDM10
ntv / DISQ“Germany’s most popular letterbox supplier – for the fourth year in a row”Letterboxes
COMPUTER BILD & Statista“Top Shop” 2023, 2024, 2025Online shop
Specification
Seals
Original files only, never rebuild, recolour or crop
“Made in Germany”
Only where the product page says so. Otherwise “Designed in Germany” (XDM10) or “from Reutlingen”.