Metzler · Brand Manual 1.0
One brand.
Equally good everywhere.
This manual shows how Metzler looks in brochures, datasheets, letters, presentations and at trade fairs. Every rule is here once, with an example, exact values and a template.
For marketing, sales, service, office and agencies. The shop website follows the developer UI Kit.
How to use this manual
- 1Pick a chapterAll chapters are listed on the left, numbered as in the PDF.
- 2Read the ruleEvery rule has an example and a “Do / Don’t”.
- 3Take the valuesUnder “Specification” you find exact sizes and colour values to copy.
- 4Use the templateDownload logos, templates and this manual as a PDF.
At a glance
All chapters
01IntroductionWhat this manual is for and how it is built.
02Who we areFamily business from Reutlingen since 2013: attitude and values.
03Voice & toneHow we write: formal “Sie”, clear, factual, friendly.
04LogoConstruction, clear space, sizes, versions and misuse.
05ColourBrand colours with HEX, RGB, CMYK and Pantone, proportions and pairs.
06TypographyThree typefaces, three clear jobs, sizes for print and Office.
07ImageryProduct, studio light, architecture, details, people.
08Icons & graphic elementsLine icons, rules, surfaces, QR code, seals.
09Layout & gridType area and grid for A4, A5 and 16:9, covers.
10StationeryLetterhead, business card, envelope, e-mail signature.
11Word & PowerPointTemplates and rules for documents and presentations.
12Print productionProcess, formats, print files, checklist.
13Trade fair & outdoorRoll-up, fair wall, vehicle, poster.
14Product & technical documentsDatasheet, manual, wiring diagram, safety notes.
15DownloadsAll logos, templates and formats in one place.
Formats
One content, several formats. Every format is built from the same source, so they always match.