Brand Manual
07Imagery
Product, studio light, architecture, details, people.
Our images show real products on real homes: calm, premium, with natural light. The product is always the hero, never decoration.
Principles
RealOriginal products, never rebuilt or altered. Displays show real interfaces.
CalmOne subject, lots of space, clear lines. No clutter in the background.
LightSoft daylight or evening mood. Stainless steel shines without glare.
Image worlds
Four image worlds cover almost everything. Choose one per page or spread.
Mood and light
Retouching
- Never alter, distort or redraw devices. Insert screen content only in correct perspective.
- Always show cut-out devices in full: never crop them, never let them run off the image or page edge.
- Product colours must be right: anthracite stays anthracite, stainless steel stays stainless steel.
- Backgrounds may be extended but not replaced when the image should look “real”.
- Engravings and name plates only with sample names, never real customer addresses.
- Print: at least 300 ppi at placed size. Web: at most 2000 px wide.
Specification
- Resolution print
- ≥ 300 ppi at 100 %
- Colour space
- Master in RGB (Adobe RGB/sRGB), convert to FOGRA39 only in layout
- Files
- Image requests and AI images: skill “metzler-image”
Avoid misuse
