Brand Manual
10Stationery
Letterhead, business card, envelope, e-mail signature.
Our stationery is calm and precise: lots of white, the logo top right, a fine teal rule as signature. All measurements follow DIN 5008 so letters fit window envelopes.
Overview
Newly designed in v1.0. Register details, bank account and VAT ID are still missing and marked as placeholders.
Letterhead
A4 to DIN 5008, form B. The address field fits DL and C5/6 window envelopes. Fold and punch marks are printed finely.
Letterhead A4 with measurements in mm
Specification
- Logo
- 50 mm wide, top right, 15 mm from top and 20 mm from right edge
- Address field
- left 20 mm, top 45 mm, 85 × 45 mm (17.7 mm for return address and notes)
- Info block
- left 125 mm, top 50 mm, 75 mm wide: contact, phone, e-mail, date
- Text
- left 25 mm, right 20 mm; Arial 10 pt, line spacing 1.3
- Marks
- Fold marks 105 and 210 mm, punch mark 148.5 mm, 0.25 pt Graphite 500
- Footer
- from 272 mm, 7 pt, Graphite 700, four columns
Business card
There are three business cards, all 85 × 55 mm. Each person uses exactly one of them – never both mixed. Personal data goes into the print template; the design always stays the same.
- Soft-touch lamination
- Blind deboss M-square
- Edge colour Teal Mint
- 600 gsm
- Uncoated 700 gsm
- Letterpress both sides
- Logo red + black
- White edge
- Black board 700 gsm, matt
- White print front
- Silver hot foil
- Black edge
Specification
- 1 · Monolith front
- Teal Depth (Teal 900 → Teal 700); logo red + white 28 mm top left, margin 7 mm; name Helvetica Neue Medium 9 pt white; role 6 pt Teal Mint; contact 6 pt Teal 100
- 1 · Monolith back
- M-square 24 mm centred as blind deboss; website 6 pt Teal Mint
- 1 · Monolith material
- 600 gsm, soft-touch lamination, edge colour Teal Mint
- 2 · Gallery white
- Both sides white. Front logo red + black 26 mm top left, margin 7 mm; name Helvetica Neue Light 11 pt; role 6 pt Graphite 600; contact right-aligned 6 pt Graphite 700. Back logo 36 mm centred
- 2 · Gallery white material
- Uncoated 700 gsm, letterpress both sides, white edge
- 3 · Gallery black
- Both sides Digital Black matt. Front logo red + white 26 mm; name white Light 11 pt; role 6 pt Graphite 500; contact 6 pt grey. Back logo 36 mm centred in silver hot foil
- 3 · Gallery black material
- Black board 700 gsm, matt, black edge
Envelope
DL 220 × 110 mm with window left
Specification
- Formats
- DL with window (letters), C4 without window (documents)
- Logo
- 35 mm, top right, margin 10 mm
E-mail signature
The signature is plain text with a small logo. No images of quotes, no banners, no colours.
Kind regards
Vorname Nachname
Role · Department
Metzler GmbH · Täleswiesenstraße 9 · 72770 Reutlingen
T +49 (0) 7121 / 317 7310 · v.nachname@metzlergmbh.de
www.metzlergmbh.de
Registered office Reutlingen · Register court [add] · HRB [add] · Management [add]
Specification
- Type
- Arial 10 pt, Digital Black; name bold
- Logo
- PNG 120 × 20 px (2× resolution), red + black
- Mandatory
- Company, seat, register court, HRB, management (placeholders until approved)