DE

Brand Manual

06

Typography

Three typefaces, three clear jobs, sizes for print and Office.

Contents
  1. 6.0Three typefaces
  2. 6.1Weights
  3. 6.2Sizes in print
  4. 6.3Sizes in Word and PowerPoint
  5. 6.4Typesetting rules
  6. 6.5Avoid misuse

Our type is factual and precise, like our products. Helvetica Neue is the house typeface. Arial replaces it in Office. KMR Apparat is for marketing print only.

6.0

Three typefaces

01House typeface
Aa

Helvetica Neue

For
Datasheet, manual, packaging, label, technical print
Never for
Word and PowerPoint sent to outside partners
Weights
Thin to Bold; mostly Regular + Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
äöüß 0123456789 „“ – € %

02Office only
Aa

Arial

For
Word, PowerPoint, Excel, e-mail, forms
Never for
Print pieces for the printer
Weights
Regular, Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
äöüß 0123456789 „“ – € %

03Marketing print only
Aa

KMR Apparat

For
Booklet, brochure, catalogue, trade fair, campaign
Never for
Office, web, shop, product UI
Weights
Light – Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
äöüß 0123456789 „“ – € %

Specification
Helvetica Neue
House face: datasheet, manual, packaging, label, technical print
Arial
Office: Word, PowerPoint, Excel, e-mail, systems without Helvetica Neue
KMR Apparat
Marketing print only: booklet, brochure, catalogue, trade fair. Never in Office or web
Rule
One type family per document
6.1

Weights

Hierarchy comes from size and weight, not from colour or effects. Two weights per document are usually enough: Regular and Bold.

ThinPrecision from Reutlingen
LightPrecision from Reutlingen
RegularPrecision from ReutlingenDefault
MediumPrecision from Reutlingen
BoldPrecision from ReutlingenDefault
6.2

Sizes in print

These sizes apply to A4 documents in InDesign with Helvetica Neue. For A5 use roughly 85 % of each.

Title36/40 pt · Bold
Intercoms 2027
Heading 120/24 pt · Bold
Clear lines, robust technology
Heading 212/16 pt · Medium
Concealed lock
Body9,5/13,5 pt · Regular
The letterbox is made of stainless steel and powder coated.
Caption7,5/10 pt · Regular
Fig. 3 · XDM10 on a concrete wall
Label7 pt · Medium, caps
TECHNICAL DATA
Specification
Title
Helvetica Neue Bold · 36/40 pt
Heading 1
Helvetica Neue Bold · 20/24 pt
Heading 2
Helvetica Neue Medium · 12/16 pt
Body
Helvetica Neue Regular · 9,5/13,5 pt
Caption
Helvetica Neue Regular · 7,5/10 pt
Label
Helvetica Neue Medium, caps · 7 pt
6.3

Sizes in Word and PowerPoint

In Office always use Arial. The templates already contain these styles. Please use the styles only, never format by hand.

AppStyleSizeWeight
WordTitle24 ptBold
WordHeading 116 ptBold
WordHeading 212 ptBold
WordNormal10 pt, line spacing 1.3Regular
WordFooter8 ptRegular
PowerPointSlide title32 ptRegular
PowerPointText18 pt, never below 14 ptRegular
PowerPointSource, footnote10 ptRegular
Specification
Word · Title
Arial Bold · 24 pt
Word · Heading 1
Arial Bold · 16 pt
Word · Heading 2
Arial Bold · 12 pt
Word · Normal
Arial Regular · 10 pt, line spacing 1.3
Word · Footer
Arial Regular · 8 pt
PowerPoint · Slide title
Arial Regular · 32 pt
PowerPoint · Text
Arial Regular · 18 pt, never below 14 pt
PowerPoint · Source, footnote
Arial Regular · 10 pt
6.4

Typesetting rules

  1. Left aligned, ragged right. Centred only for titles up to three lines.
  2. Tracking always 0. Never spaced out, never tightened.
  3. All caps only for short labels up to five words.
  4. German quotes „like this“, en dash with spaces – like this.
  5. Number and unit with a space: 3 mm, 12 V, 699,00 €.
  6. Date: 12.11.2026. Product names exactly as in the shop: XDM10, VDM10 2.0, Siebert.
  7. Line length 45–75 characters. Leading about 140 % of the type size.
6.5

Avoid misuse

Spaced-out text

Don’tTracking changed

Too many typefaces

Don’tSeveral type families

Long texts in capitals are hard to read and feel loud

Don’tBody text in capitals

Centred body text is hard to read because every line starts somewhere else and the eye has to search.

Don’tLong text centred

With effect

Don’tShadow, outline, effects

Concealed lock
One sentence explains the benefit.

DoOne family, two weights, left aligned