Brand Manual
09Layout & grid
Type area and grid for A4, A5 and 16:9, covers.
Contents
A fixed grid makes every page calm and recognisable. We work with few columns, lots of white space and one clear focal point per page.
Principles
- Grid first, then layout. 2–3 columns are almost always enough.
- The most important content sits in the top third of the page.
- A spread is one surface: images may cross the gutter, text never.
- White space is intended: at least 5 mm between image and text.
- Same function, same position: page numbers, running heads and logo are identical on every page.
A4 portrait
A4 type area: margins 20 mm, bottom 25 mm, 3 columns with 4 mm gutter
Specification
- Margins
- top 20 · inside/outside 20 · bottom 25 mm
- Columns
- 3 columns, 4 mm gutter (or 6 columns for tables)
- Baseline grid
- 13,5 pt
- Page number
- 8 pt, Graphite 600, bottom outside in the margin
A5 landscape (booklet)
The 2026 intercom booklet is A5 landscape. It remains the format for product booklets.
A5 landscape: margins 12 mm, 4 columns with 4 mm gutter
Specification
- Format
- 210 × 148 mm, landscape, saddle stitched
- Margins
- 12 mm all round, gutter +3 mm
- Type
- KMR Apparat, body 6 pt Light (as booklet 2026)
16:9 presentation
16:9 (33.87 × 19.05 cm): margin 1.5 cm, 12 columns, title top left, logo top right (or top left), page number bottom left
Covers
A cover sells one story: one strong image, one big line, lots of calm. Every cover has the same six zones.
- 1Logo, always the same position
- 2Kicker: series, issue
- 3Main line: biggest type, one idea
- 4Supporting line: short
- 5One image, subject on a third
- 6Footer: date, web, no seal carpet