DE

Brand Manual

13

Trade fair & outdoor

Roll-up, fair wall, vehicle, poster.

Contents
  1. 13.0Principles
  2. 13.1Roll-up
  3. 13.2Merchandise and vehicle
  4. 13.3Fair wall and poster

Large formats are read in passing. So: big logo, one message, one strong image – understood in three seconds.

13.0

Principles

3 secondsAt most seven words in the main line.
Reading heightMessage between 100 and 200 cm height, nothing important at the bottom.
ContrastDark surfaces (Teal 900) with white type work best in halls.
13.1

Roll-up

XDM10 · RED DOT WINNER 2026Your entrance,rethought. Full HD 2-wire Appwww.edelstahl-tuerklingel.deAdvice +49 7121 317 7333free – hidden by tables ANoirEvening light, product in use1Logo30 cm2Message32 cm3Image96 cm4Web / QR12 cm5Free30 cm VIDEO INTERCOM · 2-WIREPrecisionthat lasts. Full HD 2-wire Appwww.edelstahl-tuerklingel.deAdvice +49 7121 317 7333free – hidden by tables BWhiteStudio, cut out, lots of air FROM REUTLINGEN SINCE 2013Securitywith a face.SDM10HFace recognition,touch display,lit house number Full HD 2-wire Appwww.edelstahl-tuerklingel.deAdvice +49 7121 317 7333free – hidden by tables CTealBrand colour, product with glow 85 cm200 cm

Roll-up 85 × 200 cm: three designs on the same zone grid

A · Noir
A · Noir
B · White
B · White
C · Teal
C · Teal

Mood pictures (AI-generated). The designs above and the sizes in the specification are binding.

Specification
Format
85 × 200 cm visible, + cassette at the bottom per printer (usually 10 cm)
Logo
Red + white 50 cm wide, top, margin 10 cm
Main line
KMR Apparat Bold, at least 8 cm cap height
Bottom free
Lower 30 cm without text (hidden by tables and people)
13.2

Merchandise and vehicle

Wall logo, mug, pen, shirt, polo, business card, notebook, bottle, bag and vehicle follow one line: matt black or anthracite, the logo in red + white, nothing else. Calm, high quality, instantly recognisable.

Reception, office, textiles, merchandise and vehicle in matt black
Reception, office, textiles, merchandise and vehicle in matt black

Mood pictures (AI-generated) for orientation. For production always use the original logo file and the sizes in the specification.

Specification
Base colour merchandise
Black or anthracite matt; white only where the product requires it (e.g. pen variant)
Logo
Red + white on dark, red + black on light; never recoloured; clear space ½ M-square; at least 25 mm
Finish
Textiles: embroidery or screen print; mug, bottle, pen: pad print or laser engraving; wall logo: acrylic or metal
Base
Vehicle colour white or anthracite
Logo
Side: 120 cm wide towards the front; rear: 60 cm
Details
Only website and phone, no product lists
Film
Cast film, colours to Pantone from the colour table
13.3

Fair wall and poster

  1. Fair wall: logo top left or centred above head height (from 220 cm) so it is visible over people.
  2. One large product image instead of many small ones. Details belong at the counter or on screens.
  3. Poster: the same zones as the cover (9.4), logo bottom right.
  4. Plan large formats at final size and check before printing: image resolution refers to the final size.
Specification
Large format resolution
Roll-up/wall: 100–150 ppi at final size; poster A1: 200 ppi
Scale
Per printer, usually 1:10 or 1:4