DE

Brand Manual · Edition 2026

01

Introduction

One brand. Equally good everywhere.

  • Version 1.1
  • 15 chapters
  • Deutsch · English
  • Print · Office · Trade fair
Contents
  1. 1.0What this manual is for
  2. 1.1Who it is for
  3. 1.2How it is built
  4. 1.3Formats
  5. 1.4Approval and questions

This manual is the single source for how we look outside the shop: brochures, datasheets, letters, presentations, trade fairs and vehicles. It replaces gut feeling with clear rules so Metzler is recognisable everywhere.

1.0

What this manual is for

Every print piece, presentation and letter builds the brand. When everyone works to the same rules, Metzler looks premium and familiar everywhere, no matter who designs.

RecognisableSame colours, same type, same logo – on every medium.
FasterTemplates and copyable values save review rounds.
SafeClear “Do / Don’t” examples prevent costly misprints.
1.1

Who it is for

TeamTypical tasksKey chapters
MarketingBrochure, booklet, campaign, social, trade fair04 · 05 · 06 · 07 · 09 · 12 · 13
Sales & B2BPresentation, offer, dealer material03 · 06 · 11
Service & engineeringManual, datasheet, wiring diagram06 · 08 · 14
Office & adminLetter, e-mail, form, internal documents03 · 10 · 11
Agencies & printersFinal artwork, print files, large format04 · 05 · 12 · 13
1.2

How it is built

Each chapter opens with an overview and is split into numbered sections (4.0, 4.1 …). Numbers match on the website and in the PDF, so you can point each other to a rule.

  1. 01RuleOne short sentence on what applies.
  2. 02ExamplePicture or drawing, often with “Do / Don’t”.
  3. 03SpecificationExact values to copy: sizes, colours, measurements.
  4. 04TemplateA ready file to download, where one exists.
1.3

Formats

All content is built from one source. That is why website, PDF, Word, PowerPoint and the Claude file always match.

1.4

Approval and questions

  1. Marketing approves everything that goes outside: print pieces, ads, trade fair, vehicles.
  2. Letters, e-mails and presentations made from the templates need no approval.
  3. Is a rule missing or not fitting? Tell the marketing team. The manual is updated continuously.